Big data is a term that describes the large volume of data-both structured and unstructured – that inundates the business in day-on-day basis. But it’s not the amount of data that’s important. It’s what the organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.
Challenge here is to use the available information in effective manner, Develop Products and Services in harmony with the market demands and gain the competitive advantage. Big Data Analytics is the solution to all three.
Big data and advanced analytics help in creating profound new opportunities for businesses. At Augmenter Consulting, we combine our insights on how to transform your projects, processes, strategies, and in turn your company. We help ensure that businesses build the right capabilities to mine data for insights that can enable better decisions and create value.
This category includes data that reaches your IT systems from a web of connected devices. You can analysis this data as it arrives and make decisions on what to keep, what not to keep and what requires further analysis.
Social Media Data:
The data on social interactions is increasingly attractive set of information, particularly for marketing sales and support functions. It’s often-unstructured form. So, it poses a unique challenge when it comes to consumption and analysis.
Publicly Available Sources:
Massive amount of data is available through the open internet.
How to Store And Manage It:
Whereas storage would have been a problem several years ago, there are now low-cost options for storing data if that’s the best strategy for your business.
How Much of It to Analyze:
Some organizations don't exclude any data from their analyses, which is possible with today’s high-performance technologies such as grid computing or in-memory analytics. Another approach is to determine upfront which data is relevant before analyzing it.
How to Use Any Insights You Uncover:
The more knowledge you have, the more confident you’ll be in making business decisions. It’s smart to have a strategy in place once you have an abundance of information at hand.
Benefits of Big Data Analytics
Effective use of collected Data
The more efficiently company uses its data the more potential it has to grow.
Market & Product Development
Big Data analytics helps organization in awareness of market conditions and thus develop products and services to cater to the needs of their valued customers.
Identify more efficient ways of doing business to gain the competitive advantage.